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RI Campaign

The design made up of the three school colours applied in diagonal stripes, intuitively exudes the unique raffles institution identity. The school motto “hope of a better age” reinforces the brand identity for the key visual while other school values work seamlessly with the adaptable stripes to form a strong branding exercise.

Client:

Raffles Institution

Project Date:

2014

Category:

Art Direction, Branding, Campaigns, Print

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