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Singaplural

We were engaged to produce the creatives for the Inaugural Furniture Design Week – Singaplural (meaning Singular identity with pluralistic expressions and a play on the historic name of Singapore, Singapura). With the need for people to understand that Singaplural is the name of the Design Week, we designed a visual that linked them both together. A scribbled line was used as there was a considerable amount of experimental designs on display in the various events around town. The resulting visual was then applied to various adaptations including posters, site banners, decals, minibus design and T-shirts. We also went on to produce the Event Guide Book as well as the press kit.

Client:

Singapore Furniture Industries Council

Project Date:

2012

Category:

Art Direction, Branding, Campaigns, Print

Singaplural
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